HM Magazine is a monthly, digital and print on demand publication focusing on hard music and alternative culture of interest to Christians.
[2][3] Heaven's Metal achieved more popularity and became an official publication, with five full-time journalists working for the magazine.
[4] During the 1990s, HM sealed a distribution deal with a major magazine wholesaler that immediately increased its print-run from 13,000 to 22,000 copies, and it allowed Van Pelt and his co-workers to double ad rates, making HM a stable business enterprise.
[4] In 2010, Heaven's Metal ceased print and its content was merged into the digital issues of HM.
[6] Van Pelt remains the owner and publisher of Heaven's Metal, which is officially a separate publication even though it shares some editorial coverage with HM.