The title (pronounced [hɛk vɜːr] in English Latin pronunciation) literally means "This [effeminate] Man" – haec being the feminine form of the demonstrative pronoun jokingly applied to the masculine noun.
The pamphlet, printed by Eliot's Court Press for John Trundle in 1620, was sold at Christ Church gate in London[clarification needed], by bookseller Edward Wright.
In the last decade of James I's reign, England appears to have witnessed a minor crisis of conscience over the issue of cross-dressing and other activities supposed to violate gender norms.
The perception of political corruption and homosexuality at court on the one hand, and the rising intolerance and vehemence of the Puritans on the other, contributed to a heavily polarized social scene in which tolerance or compromise became progressively more difficult.
Because Haec Vir followed so quickly after the printing of Hic Mulier, scholar L. B. Wright believes the pair of pamphlets was designed by the bookseller to capitalize on controversy over the social position of women.