Shot at Schloss Marquardt near Potsdam,[2] it shows the band at the funeral of the lead singer, Till Lindemann, with some other mourners, one of whom is Marilyn Manson.

As the video continues, Lindemann's coffin is lowered into the grave below the inscription "endlich allein" (German: "finally alone") and many scenarios are shown of how Lindemann died, which are all based on previous Rammstein videos: being beaten and set on fire by Christoph Schneider ("Du hast"), having his rope cut while rock climbing by Richard Kruspe ("Ohne dich"), having his oxygen pipe removed from his space suit by Oliver Riedel while on the moon ("Amerika"), and a fat Lindemann being suffocated with spaghetti force-fed to him by Christian Lorenz ("Keine Lust" and Seven).

Later in the video, the band begins to fight amongst themselves and Lorenz finds himself falling into the grave and breaking open Lindemann's coffin, which is empty.

Lindemann, having faked his death, appears having grown a mustache on the island of Oahu, Hawaii, where he sends a postcard to the band that reads "Viele Grüße vom Arsch der Welt" (German: "Greetings from the ass (arse) of the world") and shows that he has caught a tiger shark on what appears to be February 14, 2010, being a prelude leading into the "Mein Land" video.

"Haifisch" made its live debut, as most of Rammstein's songs, during fan exclusive concerts held in Berlin in October 2009, segueing out of Sonne and followed by "Ich will", separating the common duo that has been a feature in the encores since 2001.