[1] "Zick Zack" is about cosmetic operations and the rising desire to need surgery in order to retain one's youth and to maintain an acceptable appearance as one ages.

All the band members appear in character as having undergone various cosmetic surgeries, or using prosthetics to exaggerate their appearance, from Christoph Schneider wearing a toupée to hide his baldness, Paul Landers having dentures, Richard Kruspe wearing a silicone six pack, to Oliver Riedel tattooing a beard onto his face.

As part of the promotion for the single, Rammstein issued a press release on April 1, 2022,[3] where they announced that the band had invested in a beauty clinic, in the Mitte District of Berlin.

In a now deleted post, the press statement read: “We are happy to reveal a well-kept secret today and announce our early-stage investment in a cutting-edge company: The Zick Zack Beauty Clinic In Berlin...Rammstein are super-excited this project is finally going live.

As further promotion, Rammstein released the CD Single with an exclusive, limited edition magazine that featured images of the band from the music video.