He modernised and transformed the somewhat staid society by introducing and implementing a strategy of commercialisation.
After a four-year term, he resigned from SMMT to become managing director and later chairman of Cosmopolitan Textiles Limited, a UK-based subsidiary of the Hong Kong textile conglomerate Mingley Corporation with a brief to take the company into the auto industry.
This was achieved successfully as a second tier supplier of patented substrates, mainly for headliners.
Following the surprise sale of the entire assets of MG Rover and its subsidiary Powertrain Limited by the administrators, PricewaterhouseCoopers, to Nanjing Automotive Corporation against letters of credit to the reported value of £55m on 22 July 2005, Project Kimber developed a new business plan.
This focussed on a key element of the original MG plan, which was to acquire the rights to produce and sell a rebranded and re-engineered version of the successful smart roadster, that had sold at a rate of 15,000 cars per annum in Europe for the previous two years, from DaimlerChrysler.