Halfsies was a breakfast cereal manufactured by Quaker Oats from 1979 through 1984.
[clarification needed] Its premise was that it contained half the sugar of regular breakfast cereals, and that it was half-corn and half-rice.
The cereal nuggets were shaped as half a normal cereal ring, like the letter C. It was essentially Cap'n Crunch (another Quaker Oats product) with half the sugar and a slightly different texture.
[citation needed] The marketing campaign involved the fictional King of The Land of Half, who presided over The Land of Half.
The box featured Half Land where houses, cars, food, etc.