[2][3] Phonogram promoted the single's UK release with full-page adverts in music magazines, national fly-posting and in-store displays.

"[7] Tim Nicholson of Record Mirror was unfavourable in his review, describing the song as "the worst kind of cod soul complete with a flawless production and about as much emotion as you'll find in a Gold Blend advert".

[8] James Hamilton, writing for the Record Mirror DJ directory, considered it to be "rather pleasant if lyrically obscure atmospheric lazily swaying 0-911⁄6 jiggly jogger".

"[10] In a review of Strange Kind of Love, Dennis Dillon, writing for The Advocate-Messenger, commented, "The song opens with Grant singing of his working class background and his feelings toward the spiritual and monetary corruption of certain television evangelists in America.

Sure it's sung with sarcasm, but I can't help but detect a note of sadness in Grant's voice for all the people with checkbook in hand trying to find salvation.