[4] The company was in debt, needed to expand its product line, and a minnow bucket seemed like a sensible choice, as they were already an established maker of tackle boxes.
The new design featured a distinctive red, black, and yellow plaid decoration, leather accents, and Cobat's signature around the edge.
Its fashionable design and solid cooling ability made it desirable, but its original price of $49.95 ($455 adjusted for inflation to 2016 dollars) limited sales.
In 2017, with the goal of resurrecting the iconic midcentury brand, the Skotch trademarks were purchased by a trio from Minneapolis, Minnesota.
The company was renamed to Skotch Kooler USA and the products have been redesigned for a modern lifestyle while retaining their original charm and artisanal construction.