An instrumental version of single "Pressure Man" featured in 1999 American film Drop Dead Gorgeous during Kirsten Dunst's tap-dancing act.

Hitting the number 1 spot again, the album earned The Feelers their third award for the APRA most played song on New Zealand Radio, for "Stand Up".

That October The Feelers embarked on a national "Heartland" Tour, playing acoustic shows in 18 small towns away from the cities, as a way of saying thanks to those who had supported it over its first ten years.

[4] In September they released details of a competition with MasterCard, where two winners would fly to the Cook Islands, and sing and appear in the video of their single "Blue Skies".

In November 2009, the Feelers announced an annual summer tour, adding an as yet unreleased song to the live gigs, "Open Up The Ground".

In March 2010, the band released a cover version of Jesus Jones hit, "Right Here, Right Now", as the anthem to the 2011 Rugby World Cup advertising campaign.