[10] One trend is that fewer homeowners are inclined to do fix-up jobs, perhaps because of time constraints, perhaps because of lack of interest; one reporter commented "my family's fix-it gene petered out before it reached my generation.
With the emergence of large national chains, there have been efforts to change that perception by emphasizing the professionalism of the trade and that a handyman is a technician with multiple skills and a wide range of knowledge.
[13] And, as populations worldwide tend to become older, on average, and since increasingly elderly people will be less inclined and able to maintain their homes, it is likely that demand for handyman services will grow.
[15] In 2009, there were national handyman service firms which handle such nationwide tasks as public relations, marketing, advertising, and signage, but sell specific territories to franchise owners.
In many parts of the world, there are professional handyworker firms that do small home or commercial projects which claim possible advantages such as having workers who are insured and licensed.
Their branch offices schedule service appointments for full-time and part-time handymen to visit and make repairs, and sometimes coordinate with sub-contractors.
[16] Franchises offer training, advertising and information technology support, lower procurement costs and access to a network of established operators.
[17] A consumer was quoted by a reporter explaining the decision to hire one firm: "'I couldn't find anyone to come in and help me because the jobs were too small', said Meg Beck of Huntington, who needed some painting and carpentry done.
She turned to one franchise firm and said she liked the fact that the service has well-marked trucks and uniformed technicians and that a dispatcher called with the names of the crew before they showed up.
[20] Generally, in the United States, there are few legal issues if an unpaid homeowner works on a project within their own home, with some exceptions.
New Jersey, for example, requires all handymen who work in for-profit businesses serving residential and commercial customers, to be registered and insured.
[21] Often handymen are barred from major plumbing, electrical wiring, or gas-fitting projects for safety reasons, and authorities sometimes require workers to be licensed in particular trades.
[23] Handymen have been portrayed in books and films, generally positively, as do-gooder helpful types, but not particularly smart or ambitious.
[24] The book suggests handymen discover "the appalling loneliness of the women who call him for help" whose needs are sometimes "comic", sometimes "heartbreaking", and deep down "sexual".