In Korea, people consumed a remarkable amount of alcohol, with an average of 10.2 L per year (Sang Young Kim, & Hyun Ja Kim., 2021).
The most commonly experienced symptoms of hangover include tiredness (95.5%), increased thirst (89.1%), sleepiness (87.7%), headache (87.2%), dry mouth (83%), and nausea (81%; Penning, Mckinney, & Verster, 2012).
Asian pear juice is an effective hangover deterrent; other research suggests red ginseng and lemon-lime soda can help metabolize alcohol more quickly.
The reason for the increase in market size is that the existing consumers in their 30s and 40s are spreading to those in their 20s, with the aim of relieving hangovers after drinking and camouflage protection.
Starting with CJ's condition (1992), the beverage was released in the order of Dawn 808 (1998), Dong-A Morning Care (2005), ReadyQ (2014), and Jeonggwanjang (369 (2015).
Changes have occurred as CJ conditionhwan (2012) was released in markets for hangover remover, which had been dominated by drinks.
Koreans, who were well-accustomed to heavy drinking without any supplemental support, continued to turn to the tried-and-true powers of their favorite foods: meaty, oily stews like haejangguk—literally "hangover soup."
In the past, the older generation in Korea placed importance on the sense of community "we," but recently, super-individualism that values "I"'s own satisfaction is rapidly under way.
In addition, the value of consumer spending, which happily opens its purse to slightly more expensive products for health, is expanding.
The evidence suggests that several products are capable of significantly improving some, but not all, of the symptoms related to alcohol hangover.