[3] Her first news article was published by The Independent in 2015 while she was still at university, on her experience of being suspected as a "jihadi bride" on arriving alone at Heathrow Airport.
She investigated poor working conditions at Costa Coffee[1][8] and was responsible for breaking the story about Shamima Begum’s grooming by the Islamic State.
[9] Yusuf was a pro-hijab activist, and in 2015 appeared in a viral video[3] made by The Guardian in which she explained her decision at the time to wear the hijab, saying, "It has nothing to do with oppression.
[13] On 30 September 2019, her family released a statement about her death, describing her as a "vibrant professional who became a bridge between the media and the community".
[15] Special tribute was paid to her at the ceremony, where a video was played in which she had spoken of her efforts to win the trust of interviewees.