[3] Before joining LiNK, Song worked in advertising at OgilvyOne and Mindshare, with a focus on digital media and emerging technologies.
In 2006, she started working full-time at LiNK's headquarters in Washington, D.C. She worked as Deputy Director until 2008, when Hong chose her to become the organization's new CEO and Executive Director.
[5][6][7][8] LiNK's headquarters are currently located in Long Beach, California.
[10][11] In a TEDx talk entitled "Changes in North Korea", given in Tripoli, Libya, in 2012, Song said that while "many people have written North Korea off, saying that it is hopeless," the fact is that "North Korea is changing," and that that change "is being driven by the people."
"[12] She spoke at an event, "North Korea's Political Prison Camp System and the Plight of North Korean Refugees," held at the Museum of Tolerance in Los Angeles in October 2012, sponsored by the Committee for Human Rights in North Korea (HRNK), The Simon Wiesenthal Center, and LiNK.