[3] In July 2019, Forbes called her “one of the most successful women tech entrepreneurs in the world,”[4] and Fortune Turkey has credited her with leading the country’s digital transformation.

Her father is a Turkish billionaire media tycoon, business magnate, entrepreneur, philanthropist, and investor who founded Doğan Holding, one of Turkey's largest conglomerates.

[12] Credited by Fortune Turkey with leading the country’s digital transformation,[13] Hanzade Doğan Boyner founded Hepsiburada in 2000, and it is now known as "the Amazon of the East.

[15] Hepsiburada’s fully integrated business ecosystem includes: Hepsijet, a last-mile delivery service; Hepsipay, an online licensed payment platform, and Hepsiexpress, offering everything from groceries to laptops.

[20] She launched the "Dad, Send Me to School" campaign, which aims to remove economic and cultural barriers to education for girls and young women nationwide.