Happy Shopper was a brand of budget-priced groceries and household products that was sold in the United Kingdom.

[1] The brand was originally owned by cash and carry company Nurdin and Peacock, who were subsequently acquired by Booker Group in November 1996.

[3] Some Happy Shopper stores still exist, primarily in the East Midlands (Nottingham, Derby, Ilkeston), and in the South East, predominantly in suburban estates.

The original brand's logo was a smiling face with blonde hair.

This logo was dropped from the Happy Shopper products and packaging in 2000, as part of a redesign by Partners In Communication, a design consultant company.