Harlow S. Person

Harlow Stafford Person (February 16, 1875 – November 7, 1955)[1] was an American economist, Professor of Management and first Dean at the Amos Tuck School of Business, and later secretary and key figure in the Taylor Society.

After his graduating from Michigan in 1902, Person joined the Amos Tuck School of Business faculty at Dartmouth College, where he served until 1917.

[8] From 1919, Person was secretary of the Taylor Society, which by the end of the 1920s was one of the most progressive business organisations of the period.

[6] In 1922, Person, elaborating on Taylor's own observations on the topic, began lecturing business audiences about the desirability of extending Taylor's managerial principles into what Person called "sales engineering," or what would later come to be called marketing.

In such talks, Person predicted that the normal conditions of the big business economy would spur corporations to pursue such a move, by granting competitive advantage to firms that stayed ahead of competitors in developing "sales engineering" techniques.