Harold Bell

Harold Bell (October 5, 1919 – December 4, 2009) was an American marketer and merchandising executive who co-created Woodsy Owl, the mascot of the United States Forest Service.

Bell created Woodsy Owl with two U.S. park rangers, Chuck Williams and Glenn Kovar, and another colleague, Betty Hite, for the first Earth Day in 1970.

[1] Through his company, Bell helped to brand and license such iconic characters as Lassie, the Lone Ranger, Dick Tracy and Mr.

[6][1] Bell and the others envisioned Woodsy Owl with a broad mission, unlike Smokey Bear, who focused almost exclusively on forest fire prevention.

As of 2009, the character now uses the slogan, Help Woodsy Spread the Word, mixed with the song, The Syncopated Clock, by Leroy Anderson.