[3] Myra quickly improved the art direction and diversified the subject coverage of the magazine for a more professional-looking publication with four-color covers and more photographs.
[5] Within three years, Myra had led the magazine to become a profitable enterprise through changes such as raising subscription prices, cutting unpaid circulation, and moving the headquarters of the publication from Washington, D.C. to Carol Stream, Illinois.
[6] Myra thought that the health of the magazine depended on the effective functioning of three key areas of operation: editorial, circulation, and advertising.
[7] Beginning in 1980, Christianity Today expanded its stable of publications by founding or acquiring other magazines, growing to a "family" of as many as 13 periodicals.
Lyle Schaller called CTI under Myra's leadership "one of the most remarkable success stories in American Christianity during the second half of the 20th century.