[2] In 2018, HBSE partnered with the San Francisco 49ers and Creative Artists Agency to establish Elevate Sports Venture, a consulting firm specializing on event marketing and ticketing.

[7][8] The same year, the company hired a chief diversity and impact officer and pledged $20 million to fight racial injustice.

[9][10] HBSE hired Tad Brown, former CEO of the Houston Rockets and Toyota Center, for the same role in August 2021.

[13][14] The company pursued bids of the New York Mets and the Chelsea Football Club in the early 2020s before they were sold to other parties.

In January 2025, they abandoned those plans and announced a partnership with Comcast Spectacor to build a new arena adjacent to the 76ers' current site as part of the South Philadelphia Sports Complex.