His final collection before graduation – produced in his London apartment using a £20 iron, a Singer sewing machine ordered online, DIY glue, and a discarded foam mannequin that he found by a skip – debuted in British Vogue and was showcased virtually via Instagram.

[4][10] Styles' high-profile appearance in Reed's dress on the cover of Vogue sparked both controversy and celebration for the ways that the garment challenges gender norms in clothing.

[12] That year, Reed collaborated with Dolce & Gabbana, dressing the supermodel Iman for the 2021 Met Gala and accompanying her to the event in a matching outfit.

[5][16] Besides frequent collaborator Harry Styles, many other notable individuals have worn Reed's designs, including Beyoncé, Nicki Minaj, Solange Knowles, Adele, Selena Gomez, Shakira, Miley Cyrus, Ezra Miller, Troye Sivan, Olly Alexander, Tommy Dorfman, and Emma Watson.

[4][17][18][19][20] His work has been featured in Vogue, GQ, The New York Times, The New Yorker, Vanity Fair, Marie Claire, Elle, Cosmopolitan, and Harper's Bazaar, among other publications.