Harry Bentley Bradley

Harry Bentley Bradley (May 25, 1939 – May 13, 2023) was an American car designer, best known for his work with Hot Wheels and the customizers Alexander Brothers.

[1] Bradley attended the College of Wooster after which he wrote to General Motors asking about job opportunities and they responded by suggesting the industrial design program at Pratt Institute.

Soon after joining General Motors, Bradley met the Alexander Brothers and developed a relationship that would result in more than ten Bradley-designed custom cars over the next eight years, including the 1964 Alexa (credited by Alexander Bros. to Designer X) and the 1967 Dodge Deora, initially designed in 1964.

At GM Bradley undertook a fellowship study program for a master's degree at Stanford University.

Not expecting the models to be a success, he left Mattel in 1969 to start up his own company and also taught at the Art Center College of Design in Los Angeles.