After spending many years in and around television and commercial production, in 2003, he joined the upstart network NYC Media,[4] the brainchild of the administration of billionaire-turned-Mayor Michael Bloomberg.
Soon after signing on, then network Head of Production Seth Unger asked Hunkele to produce a documentary series entitled Blueprint NYC, which highlighted local architectural and historical aspects of New York City iconography.
[5] At the same time, Hunkele was playing double-duty, also showrunning $9.99 a popular reality show that airs in New York on local station WNBC.
Starring Kelly Choi, the series aired nationally on PBS[6] and has been widely recognized for its novel and innovative approach to the television documentary format.
[7] With digital graphics and animations, stylized 3D recreations, heavy metal and electronica original and canned use of songs and musical scores, writing, and a compelling subject matter, the show has widely become the signature production of NYC Media.