Steeger co-founded Popular Publications in 1930, one of the major publishers of pulp magazines, with former classmate Harold S. Goldsmith.
Battle Aces was devoted to aviation war stories and enjoyed a two-year run before changing titles.
Gang World, a crime fiction magazine featuring characters "in conflict with each other and the law" ran from 1930 through 1935.
"[3] With Horror Stories and Terror Tales, Steeger started the "shudder pulp" (or "weird menace") genre.
The over-the-top stories of torture and titillation however, led the public to look down on the fiction found in the pulp magazines.