Harvard was the first attempt at marketing their own records through their catalog as a brand.

[1] Originally for phonographs, before being applied to cylinder and disc records in the early 1900s.

[3] The next label issued were 10" with red lettering and trademark flag.

[4] Sears continued the label till in 1906, when Oxford was introduced, and the Harvard label was gradually phased out until was enterly dropped the following year.

[1] Although Harvard was briefly used, it paved the way for Sears' house brands.