Several Hasbro properties, such as Monopoly and Scrabble, had already been made into successful video games by licensees such as Virgin Interactive.

They sought to use Hasbro board game brands and Wizards of the Coast properties as leverage to increase revenues.

[7] Throughout 1999 and 2000, games like The Next Tetris, Missile Command, Pong: The Next Level, Q*Bert, Glover, Nerf Arena Blast and Breakout would be released under the Atari branding.

The studios affected included the former MicroProse offices located in Alameda, California, and Chapel Hill, North Carolina.

A game development company, Vicious Cycle Software, was started by employees laid off in the North Carolina Hasbro Interactive studio closing.

Newer games based on franchises and licensed IP that had previously been released through Hasbro Interactive would feature the company's new name as the copyright holder.

Infogrames would still maintain ownership of the original Atari properties received through Hasbro which are kept in their Hasbro Interactive originated placeholder, Atari Interactive, Inc.[22] Following major money losses throughout Infogrames Entertainment SA, the company began to sell most of its operations to pay off its debt.

Hasbro re-acquired the rights to produce video games based on the Transformers, My Little Pony, Tonka, Connect Four, Candy Land and Playskool IPs, alongside Wizards of the Coast IP Magic: The Gathering; while securing Atari a seven-year year license for titles based on the Hasbro board game portfolio, consisting of Monopoly, Scrabble, Game of Life, Battleship, Clue, Yahtzee, Simon, Risk and Boggle.

[26] The following month, Hasbro announced they had entered into a new multi-year casual publishing deal with Electronic Arts.

[27] However, Atari retained its Dungeons & Dragons license and also announced to publish a video game based on Jenga under the franchise owners Pokonobe Associates.

Outside these markets, distribution was handled by various third parties including Ubi Soft in France, Leader S.p.A. in Italy, CD Projekt in Poland and Brasoft in Brazil.