[1] The name Havaianas is derived from the feminine form of the Portuguese word for "Hawaiians", the name was chosen as homage to the popular vacation destination of Hawaii.

With time Havaianas has become a symbol of Brazilian culture being associated with the country's vibrant and carefree lifestyle, and is often worn casually, especially in beach and summer settings.

[2] But the brand has also gained popularity world wide, being promoted by celebrities such as Jennifer Aniston, Kelly Slater, and featured in haute couture runways of fashion designers such as Jean Paul Gaultier, Saint Laurent, and Dion Lee.

It became so associated with the poorer sector of society that it was listed as one of the fundamental goods by the Brazilian government, along with other household products.

Variations in color and design are claimed to have all started serendipitously in 1969 when one batch of flip-flops came out to be green and suddenly gained popularity.

Creative styles with various colors were manufactured in addition to closed-toed sandals for customers who live in cooler climates.

Sandals with embellishments, like Swarovski crystals were also integrated in the new styles to be used for fashion shows and to be worn by models on runways.

[8] Entire shops devoted to the brand exist internationally and the shoes are sold in over 80 countries, including those who experience varying climates.