Havas Media

The two agencies offer communication, media strategy and management services to its clients.

MPG was created in 1999 as the result of a merger between two media agencies: Media Planning S.A. founded in Spain in 1978 by Leopoldo Rodés Castañes which covered the Hispanic markets, and Médiapolis, a French company founded in 1980 by Havas Advertising.

Fernando Rodés Vilà, who joined Media Planning S.A in 1994, was appointed Chief Executive Officer of Havas in March 2006.

[3][4] In June 2022, Havas Media Group Announced their global partnership with attention firm Lumen Research which will create tools to plan, measure, buy, and optimize attention.

The union initiated a campaign to get their biggest client, Sears Holdings Corporation, to stop using MPG by protesting outside of Kmart stores.