Hawkeye (spirits)

Hawkeye is a brand of distilled beverages made by Luxco of St. Louis, Missouri.

Products sold under the Hawkeye name include blended whiskey, rum, gin, flavored vodka, and the most popular product – vodka.

[1] In Iowa, as of February 2012, Hawkeye vodka is the top-selling vodka[2][3] and the #3 best selling liquor brand, and the Hawkeye whiskey blend and light rum brands rank #65 and #72, respectively.

[2] Hawkeye vodka is distilled in St. Louis, Missouri, and is known for its low price.

[3][4] In late 2010, it was reported that alcohol consumption in Iowa was climbing, and that some consumers were shifting their preferences toward lower-priced products as the result of recent economic conditions,[5] and in early 2011, Luxco announced plans to expand operations in response to the increased sales.