Hayatovci is the first specialized children's TV channel in Bosnia and Herzegovina.

[1] The program name comes from the popular children's TV show Hayatovci that originally aired on Hayat TV.

The headquarters of TV channel is located in Vogošća (near Sarajevo).

The program is produced in the Bosnian language.

The channel's programming is dedicated to children[2] aged 6 to 12 years and it usually consists of both natively Bosnian and dubbed (non-violent) cartoons and educational programs.