The target audience is people living and working within a three-mile radius of Hayes in the south of the London Borough of Hillingdon.

Hayes FM was launched out of an initiative between Sutish Sharma and local MP John McDonnell.

[1] The initiative's aim was to contribute towards engaging the three West London boroughs' different communities.

In 2004, the station developed accredited training courses, and in November of that year submitted an application to Ofcom for a local radio licence.

Hayes FM was awarded a radio operators licence in 2006; it started broadcasting on 1 September 2007.