In 2015, Jaeson Ma and Sean Miyashiro founded 88rising[1][2][3][4] as a music collective and management company geared towards representing artists from the Asian diaspora.

[5][6][7] Over two years, they began managing a small stable of Asian rappers focused on forming a hip hop collective.

[8] The collective then embarked on a Double Happiness tour in February 2018, demonstrating the demand for Asian rap performances in the United States.

[11] Line-up[12] On August 17, 2019, 88rising held their second annual Head in the Clouds music festival at Los Angeles State Historic Park.

[15][16] Line-up[17] 88rising Stage Double Happiness Stage 88rising had planned for the 2020 Head in the Clouds festival to take place in the JIExpo Kemayoran of Jakarta, Indonesia in March 2020, with a lineup including DAY6 and Chung Ha as well as label members, Rich Brian, Niki, Joji, Higher Brothers, Stephanie Poetri, August08, and Dumbfoundead.

[20] For 2021, 88rising announced they would return to hosting live audiences and would hold the festival over the weekend of November 6 and 7 at Brookside at the Rose Bowl.