Hypebeast is a Hong Kong–listed company that focuses on contemporary culture and lifestyle.

Over the years, Hypebeast has expanded into other industries such as fashion, art, music, e-commerce, golf, and more.

[3] Hypebeast's three major divisions are Hypemedia, its online editorial and social media platforms; Hypemaker, an in-house creative production agency;[4] and HBX, a retail platform.

[5][6][7] In addition to the Hypebeast media platform, which is in multiple languages, there are also Hypebae and Popbee for women, Hypeart for art and Hypegolf for golf.

Hypebeast was originally started as a sneaker blog in 2005 by Kevin Ma.