This may happen when, for example, an organization exists to provide health information or medical resources to anyone who requests them.
The Audience-Channel-Message-Evaluation (ACME) framework provides integrated guidance for effective health communication campaign design, implementation, and evaluation.
[1] The ACME framework suggests four principles to follow when developing a health communication campaign: 1) audience segmentation, 2) channel selection, 3) theory-based message design, and 4) outcome evaluation.
For instance, audience segmentation implies channel selection, message design, and evaluation plans.
Putting into a health promotion context aiming for increasing young adults’ use of genetic tests.
Young adults can be further segmented into four groups based on their genetic risk and efficacy beliefs.
Additionally, communication channels can differ in small features such as access, reach, specialization, depth, and credibility.
For example, television and print media are two distinct channels differing in access and specialization.
[1] When specific characteristics of the target audience are in mind, campaign designers have more room to tailor the message to be personally relevant and thus increase persuasiveness.
The principle of evaluation in the ACME framework emphasizes conducting a set of assessments, rather than a one-time, separate process.