Vague health claims include that the food inside is "healthy," "organic," "low fat," "non-GMO," "no sugar added," or "natural".
[1] Dietary supplements are regulated as a separate type of consumer item from food or over-the-counter drugs.
[2] The authorized health claim must be written in a way that helps consumers understand the importance of including the element in their daily diet.
In general, claims of health benefits for specific foodstuffs are not supported by scientific evidence and are not evaluated by national regulatory agencies.
[8] The rule in place before 2003 required "significant scientific consensus" before a claim could be made, applying characterization of a hierarchy of degrees of certainty: See the Wikipedia article on dietary supplements for a description of current FDA policy.
[9] In the United Kingdom by law any health claim on food labels must be true and not misleading.