HealthyWage is a for-profit health and wellness company that provides weight loss and fitness challenges with cash prizes.

The company is noted for pushing public discussion on health incentive issues, and for launching programs that use various combinations of cash prizes, financial commitment, social motivation and positive peer pressure to achieve weight loss and fitness results at the corporate and consumer levels.

[7] HealthyWage Step Challenges use activity-tracking devices to allow individuals and teams to compete for cash prizes and to increase their physical activity.

Participants that meet their activity goal by the end of the challenge (typically by increasing their average daily steps by a given percentage) win an equal share of the pot.

[12][13] A study published in the Journal of the American Medical Association[14] found that those with a financial incentive to lose weight were almost three times more likely to reach their target than dieters with no money at stake.