The station, which broadcast from studios in Colwyn Bay & latterly, Bangor and transmitted from Great Ormes Head, Llandudno, officially served an area stretching from Amlwch in the west to Holywell in the east, but could be heard as far away as Manchester and The Fylde.

Heart North Wales Coast, along with the nearby Heart Wrexham (formerly Marcher Sound) and Heart Cymru (Champion 103), were part of the Marcher Radio Group of radio stations, which were bought by the GWR Group (now GCap).

The first voices heard on Heart North Wales Coast were those of presenter Carl Hughes and newsreader Mair Thomas with Heart Breakfast at 6 am on Monday 22 June 2009.

[1] Heart North West and Wales is broadcast from Wrexham but 96.3 FM retains an opt-out for Welsh language news bulletins and programming during early mornings.

[2] The station was rebranded as part of the Capital FM network on Tuesday 6 May 2014.