Another long server was Chrissie Jackson, who lasted for 27 years including 14 as joint breakfast host, until leaving at the same time as Rob Chandler.

Amber Radio was created in Norfolk and Suffolk playing 60s and 70s music, whilst Broadland 102 focused more on current and recent chart hits.

In 2007, the station reverted to the name of Radio Broadland, adopting 'More Music Variety' to reflect an emphasis on classic hits in place of chart material.

An offer of £375 million for the GCap group from Global Radio, owner of Heart and LBC in London and Galaxy station, was accepted in 2008.

By this time, local programming was restricted to daily breakfast and weekday drivetime with all other output networked from London.

In April 2021, it was announced that the University of East Anglia would open a broadcast journalism course centre at the Colegate building in the autumn.