The Orchard Radio Group was itself brought by GWR in 1999, but in November 2005, these stations - along with Plymouth Sound - were put up for sale by GCap Media as they were considered outside of the company's primary target area.
Local programming was further cut to seven hours on weekdays, although localised news bulletins, traffic updates and advertising continued to air as opt-outs.
On 26 February 2019, following OFCOM's decision to relax local content obligations from commercial radio, Global announced it would merge the four South West stations into one.
[3] From 3 June 2019, regional programming consisted of a three-hour Drivetime show on weekdays, alongside localised opt-outs for news bulletins, traffic updates and advertising.
Global's studio centres in Exeter, Gloucester and Wootton Bassett were closed, although local newsgathering and sales staff were retained.
[5] As of 24 February 2025 all programming originates from Global's London headquarters, including Heart Drive, presented each weekday by JK and Kelly Brook.