Galaxy 97.2 "The Hot FM" quickly gained popularity and achieved a 50% reach in the 15–24 target demographic.

Since reception of the new service was poor in central Bristol, the station was permitted by the Radio Authority to retain its 97.2 transmitter, which beforehand was separately licensed.

The Commission ordered GWR to sell their stake, which was bought by Scottish Radio Holdings later that year.

Emap sold its radio and consumer magazine businesses, including the Kiss stations, to Bauer Verlagsgruppe on 29 January 2008, as part of the complete breakup and sale of the company to various suitors.

In all other directions, Ofcom's published technical parameters indicate that the radiated power is as little as 400 watts, particularly to the east in order to minimise interference to Classic FM's Wrotham, Kent FM transmitter on the adjacent frequency of 100.9 MHz which serves much of South East England.

The transmitter broadcasts on the frequency originally used by the station before it won the regional Severn Estuary licence in 1994 and thus clearance to also transmit on 101.0 from Mendip.