[citation needed] It consists of a green heart, surrounded by a black border shaped as the state of Oregon.
The Oregonian wrote, "Chris Bucci has launched a one-man enterprise out of his love of Oregon — stickers with green hearts".
After experimenting with different sizes and colors, the sticker took its present form using a green heart, and it then achieved success.
Described by The Portland Upside as "the Heart in Oregon sticker-turned-emblem that has popped up everywhere on auto bumpers, community news boards and skin", the newspaper noted that some people have had the emblem tattooed onto their bodies, and that over 250,000 of the stickers have been distributed.
The emblem "reflects our shared appreciation for Oregon's beauty, entrepreneurial spirit and environmental leadership" according to the state party.