While the airline existed for three years, no flights ever took place and no planes were ever purchased.

The airline was created in 1998 by David Lightle of Tipp City, Ohio.

[1] Plans were to cater to business travelers, offering amenities such as plush leather seating and dinner served on real china.

Heartland announced they would cease operations on February 9, 2001, however, after failing to raise enough funds from investors.

Last-minute efforts to raise enough capital included securing a $10 million loan from the Ohio state legislature, but all measures failed.