In December of that year, Rich wore one of their leather tops to a party where he was noticed by a buyer for Patricia Field's store, who ordered 20 of them.

By the time they sold out, their work had attracted the attention of the American rapper Foxy Brown, who asked them to design a custom outfit for her to wear to the MTV Video Music Awards.

[2] Shortly afterwards, singer Gwen Stefani was featured wearing one of their tops in Entertainment Weekly, and Patricia Field asked them to design a T-shirt for Sarah Jessica Parker's character on the television series Sex and the City.

[5][6] Paris Hilton, Lydia Hearst, Caroline D'Amore, Amanda Lepore, Naomi Campbell, Miranda Kerr, Tinsley Mortimer, Kim Kardashian, J. Alexander, Mena Suvari, Anna Nicole Smith, Mýa, Kelis and Jenna Jameson have modeled their fashions in runway shows.

[7] An especially wild Heatherette fashion show, which featured Anna Nicole Smith and Boy George, is chronicled in the Glenn Belverio's 2006 nonfiction book, Confessions from the Velvet Ropes.