According to Anastacia, the album title has a deeper meaning to it, referring to the fact that life rotates and you get through the "heavy" things.

[4] The singer herself later stressed her regret in the label's creative direction and stated that she would return to the sound of her previous projects on later albums.

Initially scheduled for an earlier release, her next project was pushed back because of ongoing negotiations with the record labels.

"[7] Initially scheduled for an earlier release, Heavy Rotation was pushed back because of ongoing negotiations with the record labels.

"[8] On October 7, 2008, previews to three songs, including "Absolutely Positively", "Defeated", and "Heavy Rotation", were posted on Anastacia's official MySpace page.

It's very thrilling, to have so many new chances, new opportunities.." Previews to all songs on the album were posted on Anastacia's German website on October 17, 2008.

On September 9, 2008, Capital 95.8 posted a review of that listening party, saying that Heavy Rotation is one of her strongest and most varied albums to date.

[...] But despite its occasional lapses into schmaltz and generic R&B, Heavy Rotation is still a charming and versatile record that has her unmistakable voice and personality stamped all over it.

"[24] The Australian newspaper The Independent Weekly was also impressed with the album, giving it a favourable review: "Heavy Rotation is a triumphant return for an amazing artist who has travelled through pain to emerge stronger than ever before.

Gone are the dark tracks of previous album Anastacia, replaced by soft ballads and upbeat disco stormers.

[30] On September 29, 2008, Anastacia opened the Operation Triumph, a Serbian music talent show, performing two songs, "Left Outside Alone" and the lead single from Heavy Rotation, "I Can Feel You".

Anastacia made an appearance on This Morning on November 3 to promote her new album, where she also announced the second single from Heavy Rotation, "Absolutely Positively".

She performed "I Can Feel You", "Left Outside Alone", "Absolutely Positively", and "I'm Outta Love" at "Energy Stars for Free 2008", a benefit concert in Zurich, on November 28.

Anastacia performed "I'm Outta Love", "Left Outside Alone" and "I Can Feel You" on 95.8 Capital FM's Jingle Bell Ball on December 10, 2008.

On Friday December 12, 2008 she performed "Absolutely Positively", "I'm Outta Love" and "Left Outside Alone" in Madrid, at the Los Premios 40 Principales 2008.

During her stay in Italy, she also appeared on Quelli che il calcio e... where she performed "Defeated" which was broadcast on Rai Due.