Hedonic hunger

[10][18][19] For example, functional magnetic resonance imaging (fMRI) scanning suggests that fed rats show a high preference for a mixture of fat and carbohydrate in the form of potato chips compared to their standard chow or single macronutrient foods.

[20] When binge eating occurs without the presence of energy deprivation, researchers think it is due to frequent exposure to palatable food.

To assess this, a Power of Food Scale (PFS) has been developed that quantifies a person's appetitive anticipation (not consumption).

[1][3][22][23] Binge-eaters, obese individuals and those with eating disorders such as anorexia nervosa scored higher than restrictive type and normal weight college students.

[4][10] Specific research to determine what diet techniques would be most beneficial for those with an increased hedonic hunger would help people modify their immediate availability of food or its palatability.

[3] For example, whole grain popcorn may be a better choice than potato chips due to a lower calorie load and an increased sense of satiety.

[25] Adding dietary fiber to foods and beverages increases satiety and reduces energy intake at the next meal.

[24] Despite theoretical underpinnings, opiate antagonists as single agents have generally not shown substantial clinical benefit.

[34] These surgeries may work in part by modifying the production of gastrointestinal hormones, particularly by increasing glucagon-like peptide-1 and peptide YY (PYY);[31][35] reduction of ghrelin has been inconsistent.