Heed Their Rising Voices

"Heed Their Rising Voices" is a 1960 newspaper advertisement published in The New York Times.

It was published on March 29, 1960 and paid for by the "Committee to Defend Martin Luther King and the Struggle for Freedom in the South".

[1] The headline of the advertisement was drawn from a phrase used in the New York Times editorial, "Amendment XV", published on March 19, 1960.

[2][3] The advertisement contained numerous factual inaccuracies, such as claiming that Dr King had been arrested 7 times, when it was actually 4, and police "ringing" the Alabama State College Campus, when they actually only deployed near it.

[4] These errors in the advertisement became the source of a libel suit in the United States Supreme Court landmark case New York Times Co. v. Sullivan (1964).