Both the cognitive and the culturally-ingrained unconscious heuristic association between height and the mentioned traits has also been found to be stronger when assessing men than women.
[6][7] Heightism was included in the Second Barnhart Dictionary of New English (1971)[8] and had a further degree of popularization by Time magazine in a 1971 article on Feldman's paper.
[9] The term heightism can also be seen as an example of the increase in popular usage of phrases, particularly those relating to prejudice and discrimination, patterned after that of the word sexism.
A 2007 study published in the Journal of Vocational Behavior found that African-Americans reported higher weight and height related discrimination.
[13] The book examines the cultural, medical, and occupational issues that short people face, which are often deemed unimportant and disregarded.
[17] Initial studies indicated that taller men are more likely to be married and to have more children, except in societies with severe sex imbalances caused by war.
[18] However, more recent research has drawn this theory into question, finding no correlation between height and offspring count, although the sample was 200 and consisted only of delinquent youth.
[25] A study produced by the Universities of Groningen and Valencia, found that the taller a man was, the less anxious he felt about attractive, physically dominant, and socially powerful rivals.
[26] This cultural characteristic of conferring relevance to height as an indicator of attractiveness, while applicable to the modernized world, is not a transcendental human quality.
[27] In 1987 the BBC comedy series A Small Problem imagined a totalitarian society in which people under the height of 5 feet (1.5 m) were systematically discriminated against.
Which could be caused when the participants with a dismal body image are exposed to their desired height, it creates an internal conflict, that they would like to lessen by facing away.
[43] A research report published in the American Journal of Psychiatry found a strong inverse association between height and suicide in Swedish men.
There were strong correlations between social class and height in the participants, particularly shorter men of lower status had a higher suicide probability.
[46] Furthermore, majority of the potential negative mental health effects individuals could have came from internally, height discontentment, and it was relatively small compared to overall livelihood.
While there is an increase in negative treatment towards individuals in the height area of less then 175 cm, it was mild in totality and only a small percentage of the overall study group reported it.