It was founded by Andrew Heighway in Merthyr Tydfil.

[2][3][4][5] [6] The racing-themed game features, as a speciality, a LCD screen for scores, info and animations on the playfield surface at player's eye view.

[8][9] In 2016, the company opened a new production line, increasing their manufacturing capacity to 250 games per month.

[10] As of 26 April 2018, Heighway Pinball had closed the doors on its factory,[11] laid off its employees, and was liquidated soon afterward.

[12][13] The rights to the Alien machine were acquired by Pinball Brothers, a company founded by some of Heighway pinball's investors, who began manufacturing as second run of the game in 2021.