The leaves are flat, the lower ones being elliptical in shape, while the upper ones are linear.
The flower heads are arranged in loosely, a cross between umbel and panicle.
It is found in Eastern France to Sweden as well as on the mountains of Uzbekistan on sandy grasslands, and heathland.
It is also widely spread on the Dalmatian coast in Croatia where locals regularly pick and sell it throughout the summer (local Mediterranean climate permitting even as late as September and October).
Media related to Helichrysum arenarium at Wikimedia Commons