It is a hermaphrodite that has grayish green leaves and produces small globular yellow flowers sometimes in the Spring or in July and August that are pollinated by insects.

[1] Extracts of Helichrysum stoechas have been used in traditional medicine to treat colds, as a nerve tonic, to reduce inflammation, and facilitate the healing of bruises.

[2] There have been a number of studies of the phytochemical and pharmacological properties of the constituents of its flowers, stems and foliage which have confirmed that it has an inhibitory effect on some bacteria and viruses.

[3] Due to the intense fragrance of its leaves and flowers, Helichrysum stoechas is used in perfumery and aromatherapy as a fixative in both its essential oil and floral absolute form.

The predominant active constituents are nerol acetate, curcumin, pinene, limonene, kaempherol, quercetin, luteolin, linalool, and geraniol, in addition to other flavonoids, sesquiterpenes and hydrocarbons.