A deluxe edition titled Hell Is What You Make It: RELOADED was scheduled to be released on July 10, 2012, including two new original tracks, one remix, and a new version of "Last Night (Vegas)".

[8] The website contained a video featuring a forty-second preview of the track "Wooly" whilst displaying the album's title and release date in flash animation.

[12][13] The album's lead single, "Blackout", was available for streaming via MTV Buzzworthy on June 13, 2011, and was released for digital download the following day.

[16] It has also received generally favorable reviews from music critics, with Alternative Press calling it an "irresistible synth-pop song".

[18] An accompanying music video was released onto the duo's official Vevo page on YouTube on September 20,[19] and has since garnered more than 1 million views.

Tim Sendra of Allmusic gave a positive review, scoring the album 3 and a half stars out of 5, saying, "Hell Is What You Make It finds the duo of Kyle Even and David Schmitt refining their amalgamation of sounds into something both slicker and more powerful than past efforts".

[25] Alternative Press also gave a positive review, scoring the album 3 and a half stars out of 5, saying, "The band—and producer Ian Kirkpatrick—bring a lot of dishes to this sonic buffet—and most of them are to be consumed on the dancefloor".

While praising "Blackout", an "irresistible synth-pop song", "Wooly", the opening track "where house-techno sequencers and melodic vocals parry with screamo-metal breakdowns and growling", and "Waiting", "the head-nod initiator" that "would sound sweet bumping at a hipster club at 4 a.m," they criticized the tracks "Last Night (Vegas)", "Take It Back", and "Chemicals", calling them a "smack of blatant careerism".

He stated, "Rivulets of teen pop, pop-punk, screamo and club music all feed these songs, which are propulsive and cheerful even when the subject matter is grim.